Thursday, April 28, 2022

May 21 - Wisconsin Transit Riders Alliance

Thanks to all who attended out April 28 Transit Talk program! And special thanks to MTU Director Adam Lorentz and LAPC Transportation Planner Jackie Eastwood. We heard about the Regional Transit Development Plan process and looked a bit at some specific suggestions. Adam talked about plans for this year, including updating bus shelters, rolling out the e-buses, and testing and adding a new smartphone fare payment app that will offer more options.

If you have suggestions for places for shelters, issues with existing stops or shelters, or if you would like to be a tester for the new app, please email

We were able to record the program and will have it posted this weekend. The link should be available by May 1..

The next event for transit advocates is the annual meeting of Wisconsin Transit Riders Alliance on Saturday, May 21 from 10 a.m. to about noon. We'll talk with transit professionals from around the state about what's new and how transit is moving forward in Wisconsin this year and beyond. Please register for the zoom link at

Saturday, April 2, 2022

Area Transit in 2022 - What's the Plan?


After nearly a year of work by a transit planning team from SRF Consulting, the Final Regional Transit Development Plan is available for viewing, sharing, and download. You can read the executive summary, the needs assessment, and the recommendations at the LAPC Modal Planning page. Scroll down to Public Transit and Passenger Rail Planning. 

On Thursday, April 28, we will welcome two guests to discuss details and answer questions in an ONLINE program from 6:30 to 7:30 p.m.

Jackie Eastwood, Transportation Planner with the La Crosse Area Planning Committee, will talk about the planning process and outcomes, recommendations and next steps. 

Adam Lorentz, Director, Municipal Transit Utility, will let us know how the report and other issues, including stimulus funds, local needs, and continuing COVID challenges, will affect transit operations this year and in the future. 

Please register in advance for this Zoom event at OR text or call 608-315-2693 (leave a message for call back). Everyone is welcome to the free program.

If you have questions for our guests, please email them to us at

Monday, March 21, 2022

Earth Month: Ride with a Guide

The quicker people shift their transportation habits - away from personal fossil fuel vehicles to biking, walking, and taking the bus - the better. To be sure, the greenest transportation options are those that use human power, but sometimes we need to go farther than our legs can carry us. That's when some of us can switch to a bike or an e-bike. But, when that's not practical, van-pool or bus is best. More people in one vehicle reduces the per person emissions. As bus fleets electrify, emissions drop even more, and as the electric "fuel" comes from renewable sources, they drop to near zero.

During Earth Month, LATA will offer four Ride with a Guide events. We will meet at the Transit Center for a brief overview of the MTU and connected systems, the fare and transfer system, good rider habits, bikes on buses, and more. Then, we'll board a bus and ride one complete circuit. After the ride, we'll answer any more questions that come up. Cost is bus fare: $1.50 for adults ($0.75 for a senior with a Medicare card).

The Transit Center is at 314 Jay Street, on the southeast corner of the intersection of Third and Jay. If you are a driver, you may park your car along JayvStreet or in the city ramp on the northwest corner of the same intersection. Be sure to register at the kiosk; the first three hours in the ramp are free for registered vehicles.


  • Saturday, April 2 from 11 a.m. to 1 p.m.
  • Monday, April 11 from 2 to 4 p.m.
  • Thursday, April 21 from 10:30 a.m. to 12:30 p.m.
  • Saturday, April 30 from 4 to 6 p.m.

Sign up (space is limited) at this link OR call us at 608-315-2693 and leave your name and number for a call back. 

Help the environment. Help your family budget. Help decrease air pollution, improve traffic safety, and strengthen community cohesion. Help your children learn to be self-sufficient and independent. Ride the bus!

Sunday, March 13, 2022

Upcoming events and opportunities!


While the public transportation mask mandate has been extended for one more month (April 18), we have hopes that things will improve enough by early summer for mask-free rider and safe in-person events.

Coming up:

Friday, March 18 is Transit Drivers Appreciation Day! LATA will deliver a thank you card by email and in person on Friday morning. If you'd like to sign it, please do so BY THURSDAY AT 5 P.M. Sign the card at this link!

The Regional Transit Development Plan is done and available to read at the La Crosse Area Planning Committee's website. I hope we can do a program about this in the coming weeks. We'll announce it here if and when we can schedule something.

Do you ride or know anyone who rides the Route 10 Apple Express? The Minnesota DOT has contracted with a consultant to prepare a Local Human Service Transportation Coordination Plan for Minnesota, and they are looking for input from riders for a rider focus group.  Visit

The Wisconsin Association of Rail Passengers is holding its spring meeting on Saturday, March 26 in Appleton AND online. Please register soon if you plan to attend in person. Zoom attendance is free of charge. The featured speakers will be Arun Rao of WisDOT and Derrick James of Amtrak. For more information, and to register, go here:

LATA will table at the Earth Fair, April 24 from 11 a.m. to 5 p.m. at Myrick Park alongside the MTU electric bus which will be near the mid-park parking lot. The bus will be next to the electric vehicle (cars and bikes) display. If you could help table for an hour or more on that day, please reply to this email. It's our opportunity to support the MTU by letting people know WE ride and they should too. All materials are provided - tablers just need to talk to people who stop by.

The Wisconsin Transit Riders Alliance will hold its annual meeting from 10 a.m. to noon on Saturday, May 21 ONLINE. Details are not yet finalized but we do know that Beth Osborne, Director of Transportation for America, will provide opening remarks followed by a panel of transit professionals from around the state including Peter Fletcher, Executive Director, LAPC! Watch this site for more information.

We are working on another SMRT2Viroqua trip. We rode the SMRT bus from La Crosse to Viroqua for a day of sight-seeing, shopping, and eating last July and want to do that again. This time, possible, we can connect with some Viroqua area transit advocates, too. Stay tuned!