SMRT Lit

For several years, LATA has been asking when SMRT would do more and better outreach, rider education, and marketing. We've shared ideas and we've shared resources (like the great Rural Transportation Assistance Program Marketing Toolkit). 

Spurred by new connections and friends made last year during the campaign to save the SMRT, we made our own info, rolling it out in draft form at the February 4 Transit Equity Day Open House and during a February 6 SMRT Outreach and Education canvassing event in Viroqua.

So far, we have a 3-up, two-sided rack card that encourages people to check out the SMRT for regional travel, and the Viroqua version of a Schedule/Connections flyer that should help people know how to ride, where to catch the bus (really where to catch it), and how to make connections with other public transit systems to expand car-free travel options at the La Crosse hub and at the terminals.

We will be working on flyer versions for the Prairie du Chien (Red) and Tomah (Green) lines next. Please let us know if you have suggested edits. If you want to print and pass these out on your own, go for it. They look great in color but are also pretty ink-friendly for printing in black and white. 

This lit is NOT official - it's made by LATA volunteers from information available at SMRT, MTU, and other systems' online sites. 

As we found when we visited and handed these out in Viroqua on February 6, they are great conversation-starters about transit, the costs of travel, connections, and more. 

Thanks to LATA volunteers for researching info, suggesting content, and feeding back on drafts. Thanks to Sue at Graffolio for bringing her experience, creativity, and logic to packing so much info into a relatively small space, 

Please check it out, feed back, and print some out to share with others. Check out the sample car-free day on the rack card to see how far we can go with a SMRT fare and an MTU day pass!